What do you think about the new Big Brother key art?
The producers revealed a fresh tease to create new buzz.
And the plan worked.
Social media users can’t stop talking about what the keys might mean.
Some fans even hope that it teases a return of the Key Wheel.
Remember the Key Wheel? It used to be where the houseguests’ keys were kept until the Nomination Ceremony.
Then, at the Nomination Ceremony, the houseguests would take turns pulling a key out of the wheel.
If you didn’t have a key in the wheel, you were one of the nominees. It added drama and intrigue to the Nomination Ceremony.
Big Brother teases some new key art
“This #BigBrother key art reveals some clues to the season 27 theme,” reads a new Instagram post.
So what do you think it means? Take a look at the key art teased in the image below. Leave us a comment with your guesses!
Julie teases more about Big Brother 27 key art
“The keys to unlocking unexpected mysteries in the Big Brother house are right in front of you!” Julie Chen Moonves told Entertainment Weekly.
“Don’t be left in the dark this summer. Be sure to tune in!” she added.
The image above has 48 keys behind Julie, a number that likely has significant meaning.
Could it have something to do with the 48 Survivor seasons that have aired on CBS? Maybe not.
“The key to a perfect summer is no mystery,” the executive producers stated.
“Get ready to unlock the most unexpected season of Big Brother yet!” Allison Grodner and Rich Meehan teased.
The Summer 2025 season is nearly here
We don’t have much longer to wait for the new season of Big Brother. The premiere night is Thursday, July 10.
Here’s the updated July episode schedule. There is even some bonus Friday night content.
Get ready for a long, fun-filled summer!
