A new Big Brother 28 TV promo has helped build additional excitement.
As previously reported by Tea on TV, a new season for the hamsters arrives this July.
Host Julie Chen Moonves returns for more fun, and CBS will air the weekly episodes.
Julie even asked fans for their input on BB28. Could the information be used in a similar way to how Jeff Probst asked for fan involvement for Survivor 50?
We also got good news about the Big Brother Live Feeds, which will return on Paramount+ and Pluto TV.
Some details about the Big Brother 28 season
Below are some specifics about the new season, though we are still waiting on additional information. The
- BB28 season premiere is at 8/7c on Thursday, July 9.
- Big Brother: Unlocked returns for Season 2. Here’s a link to details on Unlocked 2.
- Julie Chen Moonves is the host again.
- The BB28 episodes air on Sundays, Wednesdays, and Thursdays each week.
- Wednesday night episodes are 90 minutes this summer.
- The grand prize is $750,000 again for the winner.
- Casting is done. Here’s a link to an explanation of the BB28 casting process.
Below is a list of things we are still waiting to hear about.
- Who is on the BB28 cast? The BB28 cast list hasn’t been released yet.
- Is it a live move-in? Early press info doesn’t mention that being live, so it is likely pre-taped.
- What is the Summer 2026 theme? We expect July to begin teasing it soon.
- Will the cast feature a returning player? We are waiting to find out.
Below is the latest Big Brother 28 TV promo. It is a huge tease, giving us a reason to be excited, but not really revealing anything we don’t already know.
We do get to see Julie dancing around, some past footage from the show, and the start date in bold lights. But it does serve the purpose of getting us excited about the summer.
“It’s messy, unfiltered, and addictive. The can’t-look-away event of the summer,” a narrator says over some older footage.
“Your favorite guilty pleasure is back,” states host Julie Chen Moonves.
More reality TV news and notes
Here is the BB28 episode schedule. July 2026 is packed with exciting content.
Fans recently picked who they want to return from BB27. It was an interesting debate among viewers. Many people had thoughts about former winner Rachel Reilly returning.
Elsewhere, Destination X is returning with more reality TV stars for Season 2. That includes people from Big Brother, Survivor, and Love Island USA. Also, Jeffrey Dean Morgan returns as host.
